Episode 3

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Published on:

14th Jul 2023

[Masterclass] 3 - Getting Started: Creating Your First LinkedIn Ad Campaign

Are you ready to level up your LinkedIn marketing game? 


Now that you know the right strategy and have a ready-to-go company page and profile (if not, listen to the previous episodes). It's time to create your first LinkedIn Ad Campaign to reach your target audience and connect your brand on the world's largest professional online platform.


In this episode, I'll share a detailed step-by-step guide to creating your first LinkedIn Ad Campaign, equipping you with the right tools and knowledge to build effective ads that captivate, convert, and drive real business results.


Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

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Timestamps Audio:

01:05 - Create Ad Account and LinkedIn Campaign Manager

02:51 - What To Do Inside the Campaign Creation Screen

03:47 - Brand Awareness Campaign Objective

05:40 - 3 Objectives in Consideration Campaign Stage

10:50 - Conversation Campaign Objective

13:39 - The Conversion Optimization on LinkedIn's End

15:00 - Audience Targeting Section

16;50 - Ads Format to Use

21:46 - LinkedIn Audience Network

23:08 - Campaign Budget and Schedule

24:20 - Optimization Goals and Bidding Strategy

27:17 - Conversion Tracking Section


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🔗 Learn More:

🌐 LinkedIn Ads Agency for B2B SaaS, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/


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About the Podcast

LinkedIn Ads Radio
Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies.

Get a masterclass on the best practices.

Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns.

Hear from experts who will provide insights into all things advertising.

Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more.

About your host

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Tim Palladino

Tim Palladino has owned and run many successful businesses since his entrepreneurial journey began as a teen in New York. Through his success, he’s made it a point to give back and serve his community. Tim’s efforts were recognized in 2016 when he was presented with the 40 Under 40 Shaker Award by the Hudson Valley Regional Chamber of Commerce. Now, after a recent 7-figure exit, Tim resides in Austin, TX where he’s combining his love for community and business to create a massive impact as a social entrepreneur.

Tim is also the creator of the “Entrepreneurial Hierarchy of Needs” assessment that allows business owners all over the world to take an objective snapshot of where they rank in the categories of mental and physical health, personal wealth, their relationships, recreation, and their business.

Tim now owns a podcast production company called Popcast Studio that works with business owners to create and manage podcasts to drive leads to their business.