Episode 30

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Published on:

5th Jun 2025

LinkedIn Ads Paid + Organic Strategies That Actually Work | Dave & Anthony on the Exit Five Podcast

In this episode, I join Dave G. on the Exit Five Podcast to go deep on what’s working right now in LinkedIn Ads—both paid and organic.

We cover everything from the overlooked power of creative consistency to making Thought Leader Ads a growth engine, especially for niche B2B audiences. You'll hear how to build brand memory, warm up cold leads, and run full-funnel strategies even with small budgets.

Whether you're trying to grow a newsletter, improve ad ROI, or just stop guessing with your LinkedIn strategy, this episode is packed with actionable insights.

(00:00) - - Intro to Anthony Blatner

(08:31) - - Focusing on LinkedIn and Future Expansion

(11:56) - - Effective Social Media Advertising and Organic Content

(15:20) - - The Overlooked Importance of Creative Content in Advertising

(17:28) - - Targeting Personas with Top-of-Funnel Ads

(23:48) - - Creating Unique and Targeted Content: Pros and Cons

(25:04) - - Lead Generation Strategies for Small Budgets

(29:17) - - Effective Funnel Strategies for Small Budgets

(32:46) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter

(37:39) - - Building Long-Term Memory with Consistent Branding in Marketing

(40:00) - - The Power of Narrow Focus for Audience Growth

(43:07) - - Content Planning Based on Sales Cycle Length

(44:56) - - Connecting with Anthony Blatner on LinkedIn

👉 If you're serious about B2B growth on LinkedIn, you don’t want to miss this one.

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Learn more more about the LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

Connect with LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

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About the Podcast

LinkedIn Ads Radio
Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies.

Get a masterclass on the best practices.

Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns.

Hear from experts who will provide insights into all things advertising.

Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more.

About your host

Profile picture for Tim Palladino

Tim Palladino

Tim Palladino has owned and run many successful businesses since his entrepreneurial journey began as a teen in New York. Through his success, he’s made it a point to give back and serve his community. Tim’s efforts were recognized in 2016 when he was presented with the 40 Under 40 Shaker Award by the Hudson Valley Regional Chamber of Commerce. Now, after a recent 7-figure exit, Tim resides in Austin, TX where he’s combining his love for community and business to create a massive impact as a social entrepreneur.

Tim is also the creator of the “Entrepreneurial Hierarchy of Needs” assessment that allows business owners all over the world to take an objective snapshot of where they rank in the categories of mental and physical health, personal wealth, their relationships, recreation, and their business.

Tim now owns a podcast production company called Popcast Studio that works with business owners to create and manage podcasts to drive leads to their business.