Episode 13

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Published on:

10th Jan 2024

Top LinkedIn Predictions for 2024

Holiday break is over and 2024 officially starts. Are you ready for LinkedIn as your most powerful tool as a B2B marketer? Equip yourself with the knowledge and strategies needed to navigate the exciting changes that lie ahead in LinkedIn marketing.


In this episode, you'll hear the most anticipated LinkedIn predictions for the year 2024. We'll bring you a comprehensive short-term and long-term look at what lies ahead in the ever-evolving landscape of this professional networking platform. We'll also share what's up and coming in the podcast's future, so stay tuned!

Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.

Useful Resources:

Top Personal Takeaways of 2023

Episode Suggestion:

Thought Leaders Ads with Taina Palombo-Price from LinkedIn


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Timestamps Audio:


01:47 - LinkedIn Ads Radio 2023 recap and what's coming in 2024

03:53 - Continuous growth of the organic social platform

04:56 - Automated comments "banhammer" and algorithm's favorite type of engagement

07:21 - AI-generated content and automated machine attribution performance

10:18 - LinkedIn Revenue Attribution Report supports more CRMs in the future

11:06 - Business level integration in LinkedIn Business manager

12:18 - Economic challenges and opportunities

14:19 - LinkedIn group and X (previously known as Twitter) comeback

16:06 - Video as a more powerful medium


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🔗 Learn More:

🌐 Top LinkedIn Ads Agency in the US, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Certified Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/


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About the Podcast

LinkedIn Ads Radio
Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies.

Get a masterclass on the best practices.

Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns.

Hear from experts who will provide insights into all things advertising.

Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more.

About your host

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Tim Palladino

Tim Palladino has owned and run many successful businesses since his entrepreneurial journey began as a teen in New York. Through his success, he’s made it a point to give back and serve his community. Tim’s efforts were recognized in 2016 when he was presented with the 40 Under 40 Shaker Award by the Hudson Valley Regional Chamber of Commerce. Now, after a recent 7-figure exit, Tim resides in Austin, TX where he’s combining his love for community and business to create a massive impact as a social entrepreneur.

Tim is also the creator of the “Entrepreneurial Hierarchy of Needs” assessment that allows business owners all over the world to take an objective snapshot of where they rank in the categories of mental and physical health, personal wealth, their relationships, recreation, and their business.

Tim now owns a podcast production company called Popcast Studio that works with business owners to create and manage podcasts to drive leads to their business.