Episode 21

full
Published on:

30th May 2024

Goodbye Lookalikes, Hello Predictive Audiences powered by AI

✨ Dive into our latest exploration, where we uncover LinkedIn's shift from Lookalike Audiences to Predictive Audiences. From insightful details of this new feature to best practices, this podcast episode is your go-to source for expanding your campaign's reach with the new AI-powered audience targeting tool.

📝Special Episode Links:

🔑 Key Takeaways:

  • LinkedIn is replacing Lookalike Audiences with AI-driven, dynamically updated Predictive Audiences.
  • Predictive audiences can be created from lead gen form submissions, contact lists, or conversion events.
  • Using Predictive Audiences enables precise targeting by adapting to user behavior and market changes in real time.


🕒 Timestamps:

0:24 - LinkedIn's transition from lookalike audiences to predictive audiences

0:53 - New updates: Conversions API (CAPI)

2:47 - Difference between predictive audience and lookalike audiences

3:28 - Challenges of lookalikes on LinkedIn's B2B marketing

5:44 - Three options to create a predictive audience: Lead gen form submission, Contact list, Conversion

7:09 - Creating Predictive Audiences: Options and Recommendations

10:16 - Two use cases to reach ICP (Ideal Customer Profile) successfully

13:25 - Scenarios where predictive audiences may not be suitable

14:34 - Recap of predictive audience features and upcoming episodes


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🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/


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About the Podcast

LinkedIn Ads Radio
Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies.

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Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns.

Hear from experts who will provide insights into all things advertising.

Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more.

About your host

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Tim Palladino

Tim Palladino has owned and run many successful businesses since his entrepreneurial journey began as a teen in New York. Through his success, he’s made it a point to give back and serve his community. Tim’s efforts were recognized in 2016 when he was presented with the 40 Under 40 Shaker Award by the Hudson Valley Regional Chamber of Commerce. Now, after a recent 7-figure exit, Tim resides in Austin, TX where he’s combining his love for community and business to create a massive impact as a social entrepreneur.

Tim is also the creator of the “Entrepreneurial Hierarchy of Needs” assessment that allows business owners all over the world to take an objective snapshot of where they rank in the categories of mental and physical health, personal wealth, their relationships, recreation, and their business.

Tim now owns a podcast production company called Popcast Studio that works with business owners to create and manage podcasts to drive leads to their business.