Episode 22

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Published on:

6th Jun 2024

New Connected TV Ads (CTV) with Robert Yanik from LinkedIn

✨ Dive into our latest exploration, where we uncover LinkedIn's newest ad feature: Connected TV advertising options through the LinkedIn Ads platform with one of LinkedIn's senior product marketing managers, Robert Yanik. From insightful details of this new ad feature to practical tips on creating an effective video ad, this episode is your go-to source for reaching your B2B target audience through streaming content they love.

📝Special Episode Links:

🔑 Key Takeaways:

  • LinkedIn now offers Connected TV (CTV) ads, expanding B2B marketing reach.
  • CTV allows LinkedIn to leverage its first-party data for precise targeting.
  • LinkedIn Premier's partnership with NBCUniversal ensures premium content delivery on NBC's inventory at a fixed CPM rate.
  • Easy campaign setup via LinkedIn's Campaign Manager offers familiar targeting features.


🕒 Timestamps:

0:45 - Robert Yonick career background and role at LinkedIn

3:35 - Overview on Connected TV (CTV)

4:31- Benefits of CTV ads for businesses in reaching their target audience 

5:27 - Unique Elements of CTV Ads

7:25 - Differences between LinkedIn video ads and CTV ads

10:08 - NBC Universal Partnership and LinkedIn Premier

12:06 - Targeting setup, measurement and reporting on CTV ads

14:20 - CTV campaign setup walkthrough

15:48 - Managing placements and brand safety

17:09 - Tips for creating effective video ads

21:36 - Examples of effective B2B video ads

22:57 - Future developments and roadmap for LinkedIn CTV



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🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

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About the Podcast

LinkedIn Ads Radio
Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies.

Get a masterclass on the best practices.

Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns.

Hear from experts who will provide insights into all things advertising.

Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more.

About your host

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Tim Palladino

Tim Palladino has owned and run many successful businesses since his entrepreneurial journey began as a teen in New York. Through his success, he’s made it a point to give back and serve his community. Tim’s efforts were recognized in 2016 when he was presented with the 40 Under 40 Shaker Award by the Hudson Valley Regional Chamber of Commerce. Now, after a recent 7-figure exit, Tim resides in Austin, TX where he’s combining his love for community and business to create a massive impact as a social entrepreneur.

Tim is also the creator of the “Entrepreneurial Hierarchy of Needs” assessment that allows business owners all over the world to take an objective snapshot of where they rank in the categories of mental and physical health, personal wealth, their relationships, recreation, and their business.

Tim now owns a podcast production company called Popcast Studio that works with business owners to create and manage podcasts to drive leads to their business.