Episode 15

full
Published on:

29th Feb 2024

How to Find the Riches in the Niches on LinkedIn

✨ Dive into our latest exploration, where we uncover the secrets to finding riches in the niches on LinkedIn! This episode is your go-to source to learn how to identify lucrative niches and tailor your strategies to maximize campaign engagement and optimize ROI results.

🔑 Key Takeaways:

  • Tailoring advertising efforts to specific market segments improves engagement and ROI
  • Segment audiences based on personas, including executives, decision-makers, and end-users, to personalize messaging and maximize relevance.
  • Implement niched retargeting strategies based on audience engagement with specific campaigns.
  • Create segmented email sequences tailored to different audience preferences.

🕒 Timestamps:

0:00 - Introduction to LinkedIn Ads Radio and Niching

2:51 - Understanding B2B marketing forces on LinkedIn

4:10 - Business strategy and niching

4:52 - Approaching campaigns with niching and targeting

8:14 - Utilizing Chat GPT for deeper audience analysis

9:33 - Creating segmented email sequences

10:18 - Implementing niched and targeting strategies effectively

11:42 - Episode summary, final tips and recommendation


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🔗 Learn More:

🌐 Top LinkedIn Ads Agency in the US, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Certified Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/


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About the Podcast

LinkedIn Ads Radio
Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies.

Get a masterclass on the best practices.

Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns.

Hear from experts who will provide insights into all things advertising.

Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more.

About your host

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Tim Palladino

Tim Palladino has owned and run many successful businesses since his entrepreneurial journey began as a teen in New York. Through his success, he’s made it a point to give back and serve his community. Tim’s efforts were recognized in 2016 when he was presented with the 40 Under 40 Shaker Award by the Hudson Valley Regional Chamber of Commerce. Now, after a recent 7-figure exit, Tim resides in Austin, TX where he’s combining his love for community and business to create a massive impact as a social entrepreneur.

Tim is also the creator of the “Entrepreneurial Hierarchy of Needs” assessment that allows business owners all over the world to take an objective snapshot of where they rank in the categories of mental and physical health, personal wealth, their relationships, recreation, and their business.

Tim now owns a podcast production company called Popcast Studio that works with business owners to create and manage podcasts to drive leads to their business.