LinkedIn Live: Organic Social Q&A
✨ Dive into our latest exploration on LinkedIn organic social with Kayla Vander Horn, social director at Speedwork. With over 1.6 billion impressions and 175,000+ followers generated in just two years, Kayla shares what’s actually working on LinkedIn right now. From algorithm shifts, content strategies that drive real conversations, posting cadence and engagement tips to employee advocacy and turning visibility into pipeline, this episode is packed with practical insights for anyone looking to grow their presence and influence on LinkedIn organically.
📝Special Episode Links:
🔑 Key Takeaways:
- Why LinkedIn now prioritizes meaningful conversations over vanity metrics, and how comments drive the most reach.
- The ideal posting cadence (3–5x per week) and why consistency beats overposting.
- Learn how to use personal profiles and company pages together to maximize visibility and growth.
- Turning engagement into real business conversations by leading with value, not immediate sales
🕒 Timestamps:
0:33 - Meet Kayla Vander Horn
1:12 - LinkedIn organic social current state: algorithm, reach, and content performance
4:41- How often should you post on LinkedIn?
7:16 - How the LinkedIn algorithm decides who sees your content
11:14 - Personal profile vs. company page: where should you focus?
14:25 - The power of commenting on other people’s posts
16:59 - How comments can revive and extend post reach
18:26 - Getting employees to post (and why most programs fail)
21:04 – Turning engagement into real business conversations
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
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