Episode 5

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Published on:

16th Jul 2023

[Masterclass] 5 - Craft Compelling Ads: Copywriting and Design Best Practices

In the world of advertising, the right words and visuals can make all the difference. A copy that resonates and a visually appealing design not only demands attention but also delivers results.

In this episode, we'll discuss strategies and best practices in crafting your campaign materials that can elevate your LinkedIn and captivate your target audience.

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Mentioned Resources:

Breakthrough Advertising by Eugene M. Schwartz

Confessions of an Advertising Man by David Ogilvy

Ogilvy on Advertising by David Ogilvy

The Adweek Copywriting Handbook by Joseph Sugarman

Non-Designer's Design Book by Robin Williams

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Timestamps Audio:

01:18 - Strong copywriting is the foundation of marketing

03:00 - Different categories of creative strategy

04:41 - Key elements of high-performing LinkedIn Ad

05:47 - Pros start with the copy: Headline and Body Copy

07:53 - Design principles for eye-catching LinkedIn ads

10:43 - Video Ads for brand awareness

12:17 - 5 common mistakes to avoid in your LinkedIn ad creative

14:59 - Creative research on the company page on LinkedIn

15:44 - AI prompts for generating creative work ideas

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🔗 Learn More:

🌐 LinkedIn Ads Agency for B2B SaaS, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

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About the Podcast

LinkedIn Ads Radio

Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies.

Get a masterclass on the best practices.

Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns.

Hear from experts who will provide insights into all things advertising.

Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more.

About your host

Tim Palladino

Tim Palladino has owned and run many successful businesses since his entrepreneurial journey began as a teen in New York. Through his success, he’s made it a point to give back and serve his community. Tim’s efforts were recognized in 2016 when he was presented with the 40 Under 40 Shaker Award by the Hudson Valley Regional Chamber of Commerce. Now, after a recent 7-figure exit, Tim resides in Austin, TX where he’s combining his love for community and business to create a massive impact as a social entrepreneur.

Tim is also the creator of the “Entrepreneurial Hierarchy of Needs” assessment that allows business owners all over the world to take an objective snapshot of where they rank in the categories of mental and physical health, personal wealth, their relationships, recreation, and their business.

Tim now owns a podcast production company called Popcast Studio that works with business owners to create and manage podcasts to drive leads to their business.