Episode 6

full
Published on:

19th Jul 2023

[Masterclass] 6 - Advanced Techniques: Using LinkedIn's Ad Tools and Features

LinkedIn's Ad tools go far beyond the basics, providing a goldmine of opportunities for businesses and marketers like you seeking to elevate their marketing efforts.

In this episode, we'll explore the advanced techniques LinkedIn tools and features offer to help you maximize your reach, engagement, and conversion on the world's leading professional networking platform. Get ready to elevate your LinkedIn ad campaign and unlock new opportunities for your business success.

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LinkedIn Ads event conversion tracking – with Google Tag Manager: https://speedworksocial.com/linkedin-ads-event-conversions/

Episode Suggestions:

[Masterclass] 3 - Getting Started - Creating Your First LinkedIn Ad Campaign

[Masterclass] 4 - Targeting: How to Reach Your Ideal Audience on LinkedIn

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Timestamps Audio:


01:33 - Initial LinkedIn Ad start to finish masterclass season

02:40 - Advance LinkedIn Ad tools: Planning your audience

04:16 - Syncing the audience to coordinate your efforts with your sales teams

05:06 - Different types of audience retargeting to build

08:23 - Advertise campaign feature: Bulk action & Demographic reporting

10:05 - The testing feature of LinkedIn Ad: AB Testing & Brand Lift Testing

13:55 - LinkedIn built-in analysis features: Insight tags, website demographics, & conversion tracking

16:00 - Tools that track and analyze the trigger click of audience action


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🔗 Learn More:

🌐 LinkedIn Ads Agency for B2B SaaS, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/


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About the Podcast

LinkedIn Ads Radio
Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies.

Get a masterclass on the best practices.

Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns.

Hear from experts who will provide insights into all things advertising.

Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more.

About your host

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Tim Palladino

Tim Palladino has owned and run many successful businesses since his entrepreneurial journey began as a teen in New York. Through his success, he’s made it a point to give back and serve his community. Tim’s efforts were recognized in 2016 when he was presented with the 40 Under 40 Shaker Award by the Hudson Valley Regional Chamber of Commerce. Now, after a recent 7-figure exit, Tim resides in Austin, TX where he’s combining his love for community and business to create a massive impact as a social entrepreneur.

Tim is also the creator of the “Entrepreneurial Hierarchy of Needs” assessment that allows business owners all over the world to take an objective snapshot of where they rank in the categories of mental and physical health, personal wealth, their relationships, recreation, and their business.

Tim now owns a podcast production company called Popcast Studio that works with business owners to create and manage podcasts to drive leads to their business.