Episode 7

full

Published on:

26th Jul 2023

[Masterclass] 7 - Optimizing Your Campaigns Analytics and Performance Tracking

Do you want to see if your LinkedIn Ad campaign is working or not? Look at the data and understand the numbers.

Easier said than done, right? It's true looking and figuring out the numbers can be difficult and confusing, but if you understand your campaign well, it will help you make better decisions for your next campaign's success.

In this episode, you'll learn how to harness the power of data by optimizing your campaign's analytics and performance tracking, focusing on data that matters, and getting insights into the campaign's effectiveness. Discover the advanced tracking techniques, key metrics, and tools that will take your campaign to the next level of results!

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Useful Resources:

Google's Looker Studio

Timestamps Audio:

00:58 - Analytics and Performance Tracking Using Reporting Tools

03:45 - LinkedIn Performance Data: Date Range and Sample Set Size

05:26 - New Revenue Attribution Report (RAR)

06:34 - Maximum Delivery and Manual Bidding

10:12 - Cost Cap Bidding & CTR for Sponsored Content Ads

13:00 - Analyzing the Campaign's Demographic Performance Stats

14:41 - Monitor CTRs, Ad Spend Distribution, Frequency

16:53 - LinkedIn Quality Score

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🔗 Learn More:

🌐 LinkedIn Ads Agency for B2B SaaS, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

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About the Podcast

LinkedIn Ads Radio

Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies.

Get a masterclass on the best practices.

Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns.

Hear from experts who will provide insights into all things advertising.

Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more.

About your host

Tim Palladino

Tim Palladino has owned and run many successful businesses since his entrepreneurial journey began as a teen in New York. Through his success, he’s made it a point to give back and serve his community. Tim’s efforts were recognized in 2016 when he was presented with the 40 Under 40 Shaker Award by the Hudson Valley Regional Chamber of Commerce. Now, after a recent 7-figure exit, Tim resides in Austin, TX where he’s combining his love for community and business to create a massive impact as a social entrepreneur.

Tim is also the creator of the “Entrepreneurial Hierarchy of Needs” assessment that allows business owners all over the world to take an objective snapshot of where they rank in the categories of mental and physical health, personal wealth, their relationships, recreation, and their business.

Tim now owns a podcast production company called Popcast Studio that works with business owners to create and manage podcasts to drive leads to their business.