Episode 24

full
Published on:

25th Jul 2024

Mastering LinkedIn Sponsored Message Ads & Conversation Ads

✨ Dive into our latest exploration, where we uncover the ins and outs of LinkedIn-sponsored messaging ads and conversation ads. From insightful details on optimizing B2B ads for conversions to LinkedIn Ads best practices and practical tips for crafting engaging messages, this episode is your go-to source for mastering this targeted ad format and driving conversions effectively.

📝Special Episode Links:

🔑 Key Takeaways:

  • LinkedIn's new "dwell time" metric helps track how long users engage with ads, offering deeper insights into ad performance.
  • LinkedIn campaigns will soon optimize for qualified leads rather than all leads.
  • Sponsored messaging ads provide a highly targeted ad format, perfect for personalized invites and high-value offers.
  • Effective use of sponsored messaging ads can drive conversions but also can be costly if not used correctly.


🕒 Timestamps:

0:10 - Introduction to Messaging Ads

0:45 - LinkedIn's new metric "Dwell time"

2:52 - Optimizing for qualified leads

4:53 - Overview of Sponsored Messaging and Conversation Ads 

6:13 - Difference between Sponsored Messaging ad and other ad format

7:51 - Objectives and how Sponsored Messaging Ads works

9:42 - Components of Sponsored Messaging Ads

14:15 - Key features of using message ads

17:14 - Frequency caps for Messaging Ads

18:49 - Writing an effective Message Ad 

22:20 - Best practices in running a Message Ad 

24:52 - Real-life examples of Sponsored Messaging Ads Usage

27:34 - Sponsored Messaging Ads recap


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!


Next Episode All Episodes Previous Episode

Listen for free

Show artwork for LinkedIn Ads Radio

About the Podcast

LinkedIn Ads Radio
Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies.

Get a masterclass on the best practices.

Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns.

Hear from experts who will provide insights into all things advertising.

Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more.

About your host

Profile picture for Tim Palladino

Tim Palladino

Tim Palladino has owned and run many successful businesses since his entrepreneurial journey began as a teen in New York. Through his success, he’s made it a point to give back and serve his community. Tim’s efforts were recognized in 2016 when he was presented with the 40 Under 40 Shaker Award by the Hudson Valley Regional Chamber of Commerce. Now, after a recent 7-figure exit, Tim resides in Austin, TX where he’s combining his love for community and business to create a massive impact as a social entrepreneur.

Tim is also the creator of the “Entrepreneurial Hierarchy of Needs” assessment that allows business owners all over the world to take an objective snapshot of where they rank in the categories of mental and physical health, personal wealth, their relationships, recreation, and their business.

Tim now owns a podcast production company called Popcast Studio that works with business owners to create and manage podcasts to drive leads to their business.