Episode 27

full
Published on:

29th Aug 2024

The New Built-in Attribution Tool: Revenue Attribution Report (RAR) with Liz Gentile and Joanne Lee from LinkedIn Ads

✨ Dive into our latest exploration, where we invited Liz Gentile and Joanne Lee from LinkedIn Ads to uncover the powerful new LinkedIn Revenue Attribution Report. From understanding the challenges in B2B Revenue Attribution and the benefits of RAR to ways of setting up and securing accurately useful reports, this episode is your go-to source for mastering and optimizing LinkedIn's newest measurement tools.

📝Special Episode Links:

🔑 Key Takeaways:

  • Learn how LinkedIn's Revenue Attribution Report helps B2B marketers connect LinkedIn ad engagements to actual revenue, providing deep insights into campaign effectiveness.
  • Discover the tool that addresses challenges like long sales cycles and complex B2B buyer journeys by allowing attribution windows of up to 180 days.
  • Find out how RAR enables marketers to set clear expectations with stakeholders by providing accurate data on LinkedIn's impact on pipeline and deal sizes.


🕒 Timestamps:

0:26 - Liz & Joanne's roles at LinkedIn

2:16 - The Challenges in B2B Revenue Attribution

5:35 - LinkedIn Revenue Attribution Report (RAR) 

7:59 - Benefits of the RAR for Business and Marketers

9:13 - Detailed overview: How RAR works and its key metrics

14:36 - The simplicity of the RAR dashboard

18:13 - Secure way of setting up the Revenue Attribution Report

22:01 - 2 key things to ensure an accurate and useful report

26:45 - Lookback window on calculating metrics

28:49 - Case Study: Enterprise B2B SaaS Success Story

33:27 - What's next for LinkedIn's Revenue Attribution Report

36:01 - Granular campaign-level reporting for better insights to enable optimization


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🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

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About the Podcast

LinkedIn Ads Radio
Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies.

Get a masterclass on the best practices.

Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns.

Hear from experts who will provide insights into all things advertising.

Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more.

About your host

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Tim Palladino

Tim Palladino has owned and run many successful businesses since his entrepreneurial journey began as a teen in New York. Through his success, he’s made it a point to give back and serve his community. Tim’s efforts were recognized in 2016 when he was presented with the 40 Under 40 Shaker Award by the Hudson Valley Regional Chamber of Commerce. Now, after a recent 7-figure exit, Tim resides in Austin, TX where he’s combining his love for community and business to create a massive impact as a social entrepreneur.

Tim is also the creator of the “Entrepreneurial Hierarchy of Needs” assessment that allows business owners all over the world to take an objective snapshot of where they rank in the categories of mental and physical health, personal wealth, their relationships, recreation, and their business.

Tim now owns a podcast production company called Popcast Studio that works with business owners to create and manage podcasts to drive leads to their business.